{"id":1575,"date":"2025-02-07T14:51:18","date_gmt":"2025-02-07T13:51:18","guid":{"rendered":"https:\/\/referencement-site-internet.net\/?p=1575"},"modified":"2025-02-07T14:52:05","modified_gmt":"2025-02-07T13:52:05","slug":"google-ads-des-campagnes-publicitaires-efficaces-pour-votre-entreprise-a-paris","status":"publish","type":"post","link":"https:\/\/referencement-site-internet.net\/?p=1575","title":{"rendered":"Google Ads : Des campagnes publicitaires efficaces pour votre entreprise \u00e0 Paris"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1575\" class=\"elementor elementor-1575\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab8b104 elementor-section-boxed elementor-section-height-default elementor-section-height-default e-parent\" data-id=\"ab8b104\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c30dc85 lakit-col-width-auto-no\" data-id=\"c30dc85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-438387b elementor-widget elementor-widget-text-editor\" data-id=\"438387b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Vous \u00eates une entreprise bas\u00e9e \u00e0 Paris et vous souhaitez augmenter votre visibilit\u00e9 en ligne et attirer de nouveaux clients ? <\/span>Google Ads<span style=\"font-weight: 400;\"> est la solution qu&rsquo;il vous faut.Dans cet article, nous allons expliquer en quoi les campagnes publicitaires via Google Ads sont essentielles pour d\u00e9velopper votre activit\u00e9 \u00e0 Paris et comment une<\/span><a href=\"https:\/\/agenceweb.fr\/\"> <b>agence webmarketing \u00e0 Paris<\/b><\/a><span style=\"font-weight: 400;\"> peut vous aider \u00e0 maximiser vos r\u00e9sultats.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7aa443d elementor-section-boxed elementor-section-height-default elementor-section-height-default e-parent\" data-id=\"7aa443d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f5f7c7 lakit-col-width-auto-no\" data-id=\"9f5f7c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-94f7cfa elementor-widget elementor-widget-heading\" data-id=\"94f7cfa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/referencement-site-internet.net\/?p=1575\/#Google_Ads_cest_quoi\" title=\"Google Ads : c\u2019est quoi ?\">Google Ads : c\u2019est quoi ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/referencement-site-internet.net\/?p=1575\/#Pourquoi_choisir_Google_Ads_pour_votre_entreprise_a_Paris\" title=\"Pourquoi choisir Google Ads pour votre entreprise \u00e0 Paris ?\">Pourquoi choisir Google Ads pour votre entreprise \u00e0 Paris ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/referencement-site-internet.net\/?p=1575\/#Les_avantages_de_Google_Ads_pour_votre_entreprise_a_Paris\" title=\"Les avantages de Google Ads pour votre entreprise \u00e0 Paris\">Les avantages de Google Ads pour votre entreprise \u00e0 Paris<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/referencement-site-internet.net\/?p=1575\/#Ciblage_precis\" title=\"Ciblage pr\u00e9cis\">Ciblage pr\u00e9cis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/referencement-site-internet.net\/?p=1575\/#Mesurabilite_des_resultats\" title=\"Mesurabilit\u00e9 des r\u00e9sultats\">Mesurabilit\u00e9 des r\u00e9sultats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/referencement-site-internet.net\/?p=1575\/#Flexibilite_du_budget\" title=\"Flexibilit\u00e9 du budget\">Flexibilit\u00e9 du budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/referencement-site-internet.net\/?p=1575\/#Visibilite_instantanee\" title=\"Visibilit\u00e9 instantan\u00e9e\">Visibilit\u00e9 instantan\u00e9e<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/referencement-site-internet.net\/?p=1575\/#Comment_fonctionne_Google_Ads\" title=\"Comment fonctionne Google Ads ?\">Comment fonctionne Google Ads ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/referencement-site-internet.net\/?p=1575\/#Les_differents_types_de_campagnes_Google_Ads\" title=\"Les diff\u00e9rents types de campagnes Google Ads\">Les diff\u00e9rents types de campagnes Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/referencement-site-internet.net\/?p=1575\/#Le_role_de_lagence_digitale_parisienne_dans_la_gestion_de_vos_campagnes_Google_Ads\" title=\"Le r\u00f4le de l&#039;agence digitale parisienne dans la gestion de vos campagnes Google Ads\">Le r\u00f4le de l'agence digitale parisienne dans la gestion de vos campagnes Google Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/referencement-site-internet.net\/?p=1575\/#Etude_de_marche_et_analyse_concurrentielle\" title=\"\u00c9tude de march\u00e9 et analyse concurrentielle\">\u00c9tude de march\u00e9 et analyse concurrentielle<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/referencement-site-internet.net\/?p=1575\/#Creation_de_vos_annonces\" title=\"Cr\u00e9ation de vos annonces\">Cr\u00e9ation de vos annonces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/referencement-site-internet.net\/?p=1575\/#Optimisation_et_suivi\" title=\"Optimisation et suivi\">Optimisation et suivi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/referencement-site-internet.net\/?p=1575\/#Rapports_et_conseils\" title=\"Rapports et conseils\">Rapports et conseils<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/referencement-site-internet.net\/?p=1575\/#Pourquoi_faire_appel_a_une_agence_webmarketing_a_Paris\" title=\"Pourquoi faire appel \u00e0 une agence webmarketing \u00e0 Paris ?\">Pourquoi faire appel \u00e0 une agence webmarketing \u00e0 Paris ?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Google_Ads_cest_quoi\"><\/span>Google Ads : c\u2019est quoi ? <span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0aefb elementor-widget elementor-widget-text-editor\" data-id=\"3c0aefb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/agenceweb.fr\/agence-referencement-payant-paris\/\"><b>Google Ads<\/b><\/a><span style=\"font-weight: 400;\">, anciennement connu sous le nom d&rsquo;Adwords, est une plateforme de publicit\u00e9 en ligne d\u00e9velopp\u00e9e par Google. D&rsquo;une part, elle permet aux entreprises de diffuser des annonces sur le moteur de recherche Google et sur le r\u00e9seau Display de Google (sites partenaires). En d\u2019autres termes, les entreprises peuvent cibler des utilisateurs sp\u00e9cifiques en fonction de crit\u00e8res comme les mots-cl\u00e9s recherch\u00e9s, les int\u00e9r\u00eats, la g\u00e9olocalisation ou encore leur comportement en ligne. D\u2019ailleurs, le principe de Google Ads repose sur un mod\u00e8le de co\u00fbt par clic (CPC), o\u00f9 l&rsquo;annonceur paie chaque fois qu&rsquo;un utilisateur clique sur l&rsquo;annonce. Alors,\u00a0 cela permet de toucher un large public tout en contr\u00f4lant le budget publicitaire et en mesurant pr\u00e9cis\u00e9ment les r\u00e9sultats des campagnes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d7268 elementor-widget elementor-widget-image\" data-id=\"19d7268\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/referencement-site-internet.net\/wp-content\/uploads\/2025\/01\/google-ads_agence-paris_1-1-1024x640.webp\" class=\"attachment-large size-large wp-image-1584\" alt=\"google-ads_agence-paris_1\" srcset=\"https:\/\/referencement-site-internet.net\/wp-content\/uploads\/2025\/01\/google-ads_agence-paris_1-1-1024x640.webp 1024w, https:\/\/referencement-site-internet.net\/wp-content\/uploads\/2025\/01\/google-ads_agence-paris_1-1-300x188.webp 300w, https:\/\/referencement-site-internet.net\/wp-content\/uploads\/2025\/01\/google-ads_agence-paris_1-1-768x480.webp 768w, https:\/\/referencement-site-internet.net\/wp-content\/uploads\/2025\/01\/google-ads_agence-paris_1-1-1536x960.webp 1536w, https:\/\/referencement-site-internet.net\/wp-content\/uploads\/2025\/01\/google-ads_agence-paris_1-1-2048x1280.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0db50b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default e-parent\" data-id=\"0db50b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-229ff23 lakit-col-width-auto-no\" data-id=\"229ff23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5351685 elementor-widget elementor-widget-heading\" data-id=\"5351685\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Pourquoi_choisir_Google_Ads_pour_votre_entreprise_a_Paris\"><\/span>Pourquoi choisir Google Ads pour votre entreprise \u00e0 Paris ?\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6b0ddd elementor-widget elementor-widget-text-editor\" data-id=\"f6b0ddd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La premi\u00e8re raison pour laquelle Google Ads est un choix incontournable pour les entreprises \u00e0 Paris est sa capacit\u00e9 \u00e0 atteindre un public cibl\u00e9. Paris, \u00e9tant une grande m\u00e9tropole, regorge de consommateurs potentiels. Gr\u00e2ce \u00e0 Google Ads, vous pouvez cibler les utilisateurs en fonction de leur g\u00e9olocalisation, leurs int\u00e9r\u00eats, leur historique de recherche et bien plus encore. En un mot, cela vous permet de cr\u00e9er des campagnes publicitaires ultra-cibl\u00e9es et de maximiser votre retour sur <\/span><a href=\"https:\/\/agenceweb.fr\/agence-digitale-parisienne\/\"><b>investissement (ROI)<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb136f7 elementor-widget elementor-widget-heading\" data-id=\"cb136f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Les_avantages_de_Google_Ads_pour_votre_entreprise_a_Paris\"><\/span>Les avantages de Google Ads pour votre entreprise \u00e0 Paris \n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47e7b66 elementor-widget elementor-widget-heading\" data-id=\"47e7b66\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Ciblage_precis\"><\/span>Ciblage pr\u00e9cis\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4e80b3 elementor-widget elementor-widget-text-editor\" data-id=\"e4e80b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google Ads vous permet de diffuser vos annonces sp\u00e9cifiquement aux utilisateurs qui recherchent des produits ou services similaires \u00e0 ceux que vous proposez. De plus, vous pouvez affiner vos campagnes selon la localisation g\u00e9ographique (Paris ou d&rsquo;autres zones sp\u00e9cifiques), l\u2019\u00e2ge, les int\u00e9r\u00eats, etc.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e647d90 elementor-widget elementor-widget-heading\" data-id=\"e647d90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Mesurabilite_des_resultats\"><\/span>Mesurabilit\u00e9 des r\u00e9sultats \n<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03b5b2 elementor-widget elementor-widget-text-editor\" data-id=\"d03b5b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Contrairement \u00e0 d&rsquo;autres formes de publicit\u00e9, Google Ads offre des statistiques d\u00e9taill\u00e9es sur les performances de vos annonces. Vous pouvez facilement suivre le nombre de clics, les conversions, le co\u00fbt par acquisition, et bien plus encore.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19da2c4 elementor-widget elementor-widget-heading\" data-id=\"19da2c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Flexibilite_du_budget\"><\/span>Flexibilit\u00e9 du budget\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c60745 elementor-widget elementor-widget-text-editor\" data-id=\"0c60745\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Que vous ayez un petit ou un grand budget, Google Ads permet d\u2019adapter vos d\u00e9penses selon vos objectifs. Vous ne payez que lorsque quelqu\u2019un clique sur votre annonce, ce qui garantit un contr\u00f4le total sur vos d\u00e9penses publicitaires.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04cbf58 elementor-widget elementor-widget-heading\" data-id=\"04cbf58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Visibilite_instantanee\"><\/span>Visibilit\u00e9 instantan\u00e9e \n<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c13ec elementor-widget elementor-widget-text-editor\" data-id=\"25c13ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Une fois votre campagne lanc\u00e9e, vos annonces peuvent appara\u00eetre en quelques minutes sur Google, vous offrant ainsi une visibilit\u00e9 imm\u00e9diate aupr\u00e8s de votre public cible.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b556e70 elementor-section-boxed elementor-section-height-default elementor-section-height-default e-parent\" data-id=\"b556e70\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50b869d lakit-col-width-auto-no\" data-id=\"50b869d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e12ea97 elementor-widget elementor-widget-heading\" data-id=\"e12ea97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Comment_fonctionne_Google_Ads\"><\/span>Comment fonctionne Google Ads ?\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b39de elementor-widget elementor-widget-text-editor\" data-id=\"e9b39de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La campagne Google Ads fonctionne sur un syst\u00e8me d&rsquo;ench\u00e8res. Lorsqu&rsquo;un utilisateur effectue une recherche sur Google, les annonceurs qui ont s\u00e9lectionn\u00e9 des mots-cl\u00e9s similaires \u00e0 la requ\u00eate de l\u2019utilisateur peuvent voir leurs annonces appara\u00eetre. Cependant, l\u2019affichage des annonces d\u00e9pend de plusieurs crit\u00e8res :<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13207ee elementor-widget elementor-widget-text-editor\" data-id=\"13207ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Le mot-cl\u00e9<\/b><span style=\"font-weight: 400;\"> : Le mot-cl\u00e9 est le terme que vous choisissez pour que votre annonce soit affich\u00e9e. Plus il est pertinent par rapport \u00e0 la recherche de l&rsquo;utilisateur, plus votre annonce a de chances de bien performer.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Le Quality Score<\/b><span style=\"font-weight: 400;\"> : Google \u00e9value la qualit\u00e9 de vos annonces et de vos pages de destination via un crit\u00e8re appel\u00e9 Quality Score. Si votre annonce est jug\u00e9e pertinente et de qualit\u00e9, vous pouvez payer moins par clic tout en obtenant de bons r\u00e9sultats.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-style: inherit;\">Le montant de l&rsquo;ench\u00e8re<\/b><span style=\"font-weight: 400;\"> : Bien que le Quality Score joue un r\u00f4le important, la somme que vous \u00eates pr\u00eat \u00e0 payer par clic (CPC) reste un facteur d\u00e9terminant dans le classement de votre annonce.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fa5863 elementor-section-boxed elementor-section-height-default elementor-section-height-default e-parent\" data-id=\"2fa5863\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d39884 lakit-col-width-auto-no\" data-id=\"7d39884\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c12bab0 elementor-widget elementor-widget-image\" data-id=\"c12bab0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/referencement-site-internet.net\/wp-content\/uploads\/2025\/01\/agence-google-ads-paris-1024x683.webp\" class=\"attachment-large size-large wp-image-1607\" alt=\"agence-google-ads-paris\" srcset=\"https:\/\/referencement-site-internet.net\/wp-content\/uploads\/2025\/01\/agence-google-ads-paris-1024x683.webp 1024w, https:\/\/referencement-site-internet.net\/wp-content\/uploads\/2025\/01\/agence-google-ads-paris-300x200.webp 300w, https:\/\/referencement-site-internet.net\/wp-content\/uploads\/2025\/01\/agence-google-ads-paris-768x512.webp 768w, https:\/\/referencement-site-internet.net\/wp-content\/uploads\/2025\/01\/agence-google-ads-paris-1536x1024.webp 1536w, https:\/\/referencement-site-internet.net\/wp-content\/uploads\/2025\/01\/agence-google-ads-paris-2048x1365.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b334aa0 elementor-section-boxed elementor-section-height-default elementor-section-height-default e-parent\" data-id=\"b334aa0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-524b5a2 lakit-col-width-auto-no\" data-id=\"524b5a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d9dad6 elementor-widget elementor-widget-heading\" data-id=\"9d9dad6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Les_differents_types_de_campagnes_Google_Ads\"><\/span>Les diff\u00e9rents types de campagnes Google Ads\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b52b063 elementor-widget elementor-widget-text-editor\" data-id=\"b52b063\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campagnes de recherche :<\/b><span style=\"font-weight: 400;\"> Vos annonces s&rsquo;affichent directement dans les r\u00e9sultats de recherche Google, lorsque les utilisateurs tapent des mots-cl\u00e9s en rapport avec votre activit\u00e9.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campagnes display :<\/b><span style=\"font-weight: 400;\"> Vos annonces s&rsquo;affichent sous forme de banni\u00e8res publicitaires sur des sites partenaires de Google.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Campagnes vid\u00e9o :<\/b><span style=\"font-weight: 400;\"> Vous pouvez diffuser des vid\u00e9os publicitaires sur YouTube et sur le r\u00e9seau Display de Google.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b style=\"font-style: inherit;\">Campagnes shopping :<\/b><span style=\"font-weight: 400;\"> Si vous vendez des produits en ligne, les campagnes shopping vous permettent d&rsquo;afficher vos produits directement dans les r\u00e9sultats de recherche Google.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2871f75 elementor-section-boxed elementor-section-height-default elementor-section-height-default e-parent\" data-id=\"2871f75\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f21bd50 lakit-col-width-auto-no\" data-id=\"f21bd50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71e10ba elementor-widget elementor-widget-heading\" data-id=\"71e10ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Le_role_de_lagence_digitale_parisienne_dans_la_gestion_de_vos_campagnes_Google_Ads\"><\/span>Le r\u00f4le de l'agence digitale parisienne dans la gestion de vos campagnes Google Ads\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91bda13 elementor-widget elementor-widget-text-editor\" data-id=\"91bda13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une <\/span><a href=\"https:\/\/agenceweb.fr\/\"><b>agence digitale parisienne<\/b><\/a><span style=\"font-weight: 400;\"> ne se contente pas de lancer une campagne et d\u2019attendre que les r\u00e9sultats arrivent. En plus, elle joue un r\u00f4le cl\u00e9 tout au long du processus de cr\u00e9ation et d\u2019optimisation des campagnes Google Ads.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af9d11 elementor-widget elementor-widget-heading\" data-id=\"2af9d11\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Etude_de_marche_et_analyse_concurrentielle\"><\/span>\u00c9tude de march\u00e9 et analyse concurrentielle \n<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb22ca8 elementor-widget elementor-widget-text-editor\" data-id=\"bb22ca8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Avant de cr\u00e9er une campagne, l\u2019agence web effectue une analyse d\u00e9taill\u00e9e de votre march\u00e9, de vos concurrents et de votre audience cible. Par ailleurs, cette analyse permet de d\u00e9finir une strat\u00e9gie efficace et de choisir les bons mots-cl\u00e9s pour vos annonces.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd7764 elementor-widget elementor-widget-heading\" data-id=\"ccd7764\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Creation_de_vos_annonces\"><\/span>Cr\u00e9ation de vos annonces \n<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-197c7b6 elementor-widget elementor-widget-text-editor\" data-id=\"197c7b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>L\u2019agence r\u00e9dige des annonces attractives et bien structur\u00e9es qui captent l&rsquo;attention de vos prospects. Elle s\u2019assure \u00e9galement que les pages de destination sont optimis\u00e9es pour convertir les visiteurs en clients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b2cfac elementor-widget elementor-widget-heading\" data-id=\"7b2cfac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Optimisation_et_suivi\"><\/span>Optimisation et suivi \n<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef88857 elementor-widget elementor-widget-text-editor\" data-id=\"ef88857\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0Les experts de l\u2019agence suivent vos campagnes en temps r\u00e9el, analysent les r\u00e9sultats et ajustent les ench\u00e8res, les mots-cl\u00e9s et le ciblage pour maximiser les performances.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6132598 elementor-section-boxed elementor-section-height-default elementor-section-height-default e-parent\" data-id=\"6132598\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02684a5 lakit-col-width-auto-no\" data-id=\"02684a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c9d5ea elementor-widget elementor-widget-heading\" data-id=\"5c9d5ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Rapports_et_conseils\"><\/span>Rapports et conseils \n<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a0fe7e elementor-widget elementor-widget-text-editor\" data-id=\"9a0fe7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Apr\u00e8s l\u2019ex\u00e9cution de la campagne, l\u2019agence vous fournit des rapports clairs et d\u00e9taill\u00e9s. En fonction des r\u00e9sultats, elle peut vous donner des conseils pour am\u00e9liorer encore vos prochaines campagnes.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b27f33 elementor-section-boxed elementor-section-height-default elementor-section-height-default e-parent\" data-id=\"0b27f33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d251cc lakit-col-width-auto-no\" data-id=\"0d251cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b23bba2 elementor-widget elementor-widget-heading\" data-id=\"b23bba2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Pourquoi_faire_appel_a_une_agence_webmarketing_a_Paris\"><\/span>Pourquoi faire appel \u00e0 une agence webmarketing \u00e0 Paris ?\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c03ff elementor-widget elementor-widget-text-editor\" data-id=\"b3c03ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La mise en place et l&rsquo;optimisation de campagnes Google Ads n\u00e9cessitent des comp\u00e9tences sp\u00e9cifiques. Alors, faire appel \u00e0 une agence webmarketing comme <\/span><a href=\"https:\/\/agenceweb.fr\/\"><b>Agenceweb.fr<\/b><\/a><span style=\"font-weight: 400;\"> vous permettra de :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u00e9n\u00e9ficier d&rsquo;une expertise reconnue :<\/b><span style=\"font-weight: 400;\"> Nos experts connaissent parfaitement les rouages de Google Ads et sauront mettre en place une strat\u00e9gie publicitaire efficace pour votre entreprise.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimiser votre budget publicitaire :<\/b><span style=\"font-weight: 400;\"> Nous vous aiderons \u00e0 d\u00e9finir un budget r\u00e9aliste et \u00e0 optimiser vos campagnes pour obtenir le meilleur retour sur investissement.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Suivre de pr\u00e8s les performances de vos campagnes :<\/b><span style=\"font-weight: 400;\"> Nous mettons en place des tableaux de bord personnalis\u00e9s pour vous permettre de suivre en temps r\u00e9el les r\u00e9sultats de vos campagnes.<\/span><\/li><\/ul><p><b>En conclusion,<\/b><span style=\"font-weight: 400;\"> Google Ads est un outil puissant pour d\u00e9velopper votre activit\u00e9 \u00e0 Paris. En faisant appel \u00e0 notre agence, vous maximiserez vos chances de r\u00e9ussite et atteindrez vos objectifs marketing.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63664b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default e-parent\" data-id=\"63664b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e6f0e8 lakit-col-width-auto-no\" data-id=\"2e6f0e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5346fcb elementor-widget elementor-widget-spacer\" data-id=\"5346fcb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5782ae1 elementor-widget elementor-widget-text-editor\" data-id=\"5782ae1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/agenceweb.fr\/\">Agence web Paris<\/a>\u00a0agenceweb.fr\u00a0 \u2013\u00a0\u00a0<a href=\"https:\/\/www.goldenmarket.fr\/\">Agence digitale parisienne<\/a>\u00a0<a href=\"https:\/\/referencement-site-internet.net\/credits\/\">GoldenMarket<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vous \u00eates une entreprise bas\u00e9e \u00e0 Paris et vous souhaitez augmenter votre visibilit\u00e9 en ligne et attirer de nouveaux clients ? Google Ads est la solution qu&rsquo;il vous faut.Dans cet article, nous allons expliquer en quoi les campagnes publicitaires via Google Ads sont essentielles pour d\u00e9velopper votre activit\u00e9 \u00e0 Paris et comment une agence webmarketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1576,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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